Letterhead, envelopes and forms: building a consistent stationery set
Lay all your printed pieces on one table and count the versions of your logo. Then follow these steps to make them look like one company.
Read the postIPG Blog
Practical advice from our team in San Juan on file prep, materials, vehicle wraps, signage and getting more out of every job.
Lay all your printed pieces on one table and count the versions of your logo. Then follow these steps to make them look like one company.
Read the postFloors and walls are the largest surfaces inside a business, and usually the least used. How graphics on them can direct, promote and brand.
Three ways to put a logo on a garment. How they differ in durability, detail and cost, and which one I would use for uniforms, events and giveaways.
We put ink on paper for a living, so we think about this a lot. What sustainable printing means in practice, and what you can do as a customer.
The fold decides how a brochure organizes information and the order in which it is read. How the three most common folds compare.
A holiday gift should feel like a gift, not like an advertisement. How to choose by audience and budget, and why the order should go in now.
Your storefront glass is advertising space you already pay for. Three ways to use it, and how to make it readable from the street.
The same logo color can look different on a card, a banner and a screen. Here is why it happens and how to specify color so it stays consistent.
Backdrop, banner stands, table cover, handouts and giveaways: what a booth needs, and the order in which I would prepare it.
If your front desk gives directions all day, your building is trying to tell you something. Good directional signs answer the question first.
Cards, calendars, gifts and seasonal signage all share one deadline. Working backwards from December keeps each of them on time.
Most banner problems are material problems. Here is how vinyl, mesh and fabric differ, and how to choose by location, wind and lighting.
Invoices, work orders and delivery receipts still run on multi-part paper forms. Here is why, and how to order them without three rounds of email.
A business card is small, but a few decisions about size, paper and finish determine whether it is kept or thrown away.
Three ways to put your brand on a vehicle, what each one covers, and how the color of the vehicle changes the decision.
Why 80 lb paper can be thin or thick, what gloss and matte really change, and which paper suits cards, flyers and brochures.
Signs and banners are among the first things a storm tests. A short checklist before, during and after a warning helps protect them, and the people near them.
A giveaway only works if it stays on a desk, in a bag or in a car. Four questions will help you pick items that keep your brand in front of people.
The sign next to your restroom door has more rules than most board games. Here are the ones that matter, in plain language.
A vehicle your company already owns can advertise on every route it drives. Here is how to make that space count.
Most print delays start with the file, not the press. Follow these six steps and your job can go to production without a round of corrections.
Both look professional. The right choice depends on how many you need, how soon, and how exact the color has to be.
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